Pakistan has a number of talented and logical minds when it comes to IT. Whether it is about Arfa Karim, Umaer Bhasha, Shahid Hussain Bukhari or Dr. Umar Saif. The country shows a progressive future in the industry with talented individuals.
Recently, on 11th December 2019, the first Pakistani startup has received an investment directly from the Bill & Melinda Gates Foundation to develop innovative Artificial Intelligence models for data collection.
The startup is aiming to disrupt the $75 Billion market research industry using recent advances in Artificial Intelligence.
An industry expert familiar with the company termed it as an “uber” for field data collection, where SurveyAuto relies on local community members with smartphones to report data rather than relying on expensive dedicated teams. “What Uber has done to taxi services, they are aiming to do the same to traditional market research companies like Neilsen and Gallup.”
Speaking about the development, Dr. Umar Saif thanked Bill Gates for his interest in the startup and said that the company will reduce the cost and chances of human error during the data collection process.
“SurveyAuto uses a crowd sourcing model and relies on machine learning to decide who reports data, where it is collected, and when and how often it is reported. This reduces cost and minimizes human errors,” said Dr. Umar Saif, founder, and CEO of SurveyAuto. SurveyAuto uses machine learning on satellite imagery and open street maps to accurately identify survey targets, tracks and monitors enumerators in real-time using smartphone applications and use speech and image analysis to automatically analyze the quality of collected data.
The investment marks the latest in a series of large-scale engagements for SurveyAuto. SurveyAuto is working on several global projects with the World Bank, Innovations for Poverty Action (IPA), ITA, UNESCO, and other development organizations. SurveyAuto is headquartered in Lahore, Pakistan with offices in Amsterdam and Boston, MA.
Surely, it has been a proud moment for us and we can guess the competitiveness in the field. What’s your thought here?